Crossing the Chasm Audiobook iTunes

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• Written By: Geoffrey A. Moore


• Narrated By: Mike Chamberlain


• Publisher: HarperAudio


• Date: December 2012


• Duration: 9 hours 53 minutes

Summary: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook iTunes by Geoffrey A. Moore | Business & Economics Audiobook Full